Project | 01
Jos. A. Bank | Rebrand & Reposition
Lead complete rebranding initiative for Jos. A. Bank, which repositioned the brand with a thorough differentiation strategy. The effort yielded a new brand platform, style guide, messaging matrix, lifestyle imagery library, etc., and a comprehensive redesign of all existing consumer-facing communications across every channel. The effort helped us realize +65.8% growth the first year.
(full files available for viewing upon request)
Project | 02
Work Examples | Campaign Briefs
Here are a couple of the more recent strategic briefs I've written. These provide great examples of my ability to aggregate and synthesize a large amount of data from a variety of sources and distill it into a cohesive and digestible brief.
Project | 03
Joseph Abboud | Return to the Runway
Joseph Abboud has long been a well-respected American designer. After a multi-year hiatus from the Runway, he returned in Fall 2016. Along with a large PR effort, we partnered with GQ Magazine to develop and run a four page editorial print ad in for their September issue. This was also supported digitally. Examples of both are contained in the reel on the left. The initiative was met with overwhelming positivity for Joseph and his Fall collection.